Social networks have long been not only platforms for gaining exposure but also effective tools for businesses. Thus, the channels of the Telegram messenger application allow finding new customers from a young audience.
Advantages of Telegram
Just like in other messengers, it is possible to make phone calls, write messages, send photos, and much more on the Telegram application. However, many unique features of this application fundamentally differentiate it from other messengers:
- File uploading – users can upload documents, video recordings, and other files up to 1.5 GB.
- Bots – are unique assistance helping to know the statistical data of visits, to automatically send letters and messages, or even to fulfill different functionalities.
- Buy Telegram Views to grow – unlike other messengers, this is not a difficult task on the Telegram app and it is possible to increase its influence coverage significantly.
- Cloud – all data is saved on the cloud, ensuring its preservation.
- Security – Telegram messenger conversations are completely secure thanks to an advanced decryption system, no one can access your data.
- Speed – no matter where you are, it is possible to send any type of messages, audio files, and videos quickly.
Your business on Telegram
Telegram messenger application has become a promising sphere for businesses. Its format is designed to minimize direct sales and focus on quality content that is useful to customers. Brands using this messenger must think about their messages according to their target audience. This helps increase customer trust and loyalty.
Customer trust works a lot on the principle of “word of mouth”. If you regularly publish quality content on your channel, the messenger will take care of increasing your influence coverage and launching you into advertising. It is enough to buy Telegram members from the very beginning of your development so that customer trust increases naturally.
Telegram App Features
The Telegram app offers entrepreneurs three essential features – channels, bots and chats:
- Channels – channels provide a method of direct communication with a brand’s customers. The principle is simple – the audience can read numerous publications containing text and images (without the possibility of commenting). A channel can be private or public, depending on whether the administrator wants to send invitations to subscribers or not.
- Chats – it is possible on the Telegram messenger application to launch group super-chats containing up to 100,000 people. These are used to transfer information or solve problems, and answer questions.
- Bots – they are an automatic assistant that can be configured to perform a variety of tasks. For example, users can access the chat, ask a question and get answers immediately. Bots also help protect against spam, manage surveys, share links, etc.
It is also possible on the Telegram application to create thematic stickers oriented directly on the theme of your brand. These stickers are particularly popular on this messenger. The cooler a sticker is, the faster you will be known to the public.
Telegram App Advertising and Statistics
There are no pop-up banners or ads in messages on this messenger. Targeted ad settings don’t work and it’s forbidden to advertise to your audience. However, since the Telegram messenger app is a messaging platform, it means that it’s essential to talk about your brand. If your channel is brand new, buy Instagram Views to boost your status and go beyond the stage of an unknown blogger.
Creating personal content is an important point of success, although this technique is not enough. To develop further, it is about knowing how to manipulate the following advertising elements:
- Mutual partnership carried out in agreement with another channel sharing a similar subject.
- Collaboration between channels.
- Collaboration between sites.
- Using Telegram’s advertising service.
- Posting and sharing links on various social networks.
- Using spammers to create newsletters for subscribers (be careful – there is a risk of being banned).
- Participation in free catalogs.
You can also turn your attention to specialized Facebook groups, which are responsible for sending thematic messages to Internet users. It is possible to add a link to your channel with some advice.
The Telegram messenger application offers almost no statistics on channels, the only indicators are views and subscribers. You can learn much more from chats, in which there is information about the number of participants and messages, as well as analytics on the level of activity of each user.
Using additional statistical data services, it is possible to obtain information about the increase in subscribers, the channel’s influence coverage, the citation index, audience participation, etc. Analytics services can help you understand in which direction you should move, which publications are performing best, and what needs to be worked on in detail or deleted.
Conclusion about the Telegram app
This messenger started operating in 2013 and today has an audience of over 6 million Internet users. The users of this messenger are approximately 18 to 35 years old, which is important to know if you want to develop your brand. If your target audience does not fit this criterion, do not spend money on developing a Telegram channel.
Telegram is suitable for the following businesses:
- Cryptocurrency – Telegram messenger app users like to read news and information about selling and buying cryptocurrencies on the exchange.
- Tourism – the best destinations, interesting excursions, ways to save money while traveling, etc.
- Real estate – viewings of apartments, houses, and other data on real estate transactions.
- Beauty instructions – examples of work of masters, fashion news, latest trends, and master classes.
This list represents only a small number of sectors in which it is possible to develop on the Telegram messenger application.
